![]() ![]() Practical implications-Airbnb management should make efforts to reduce guests' negative experiences. Findings-Three main sources constitute the conceptual framework of a negative memorable Airbnb experience: unclean accommodations, unpleasant host behaviour and poor customer service. A qualitative empirical study was conducted using self-structured interviews that were completed by 18 Finnish tourists who had stayed at an Airbnb property in the past three years. The participants were selected using a criteria-based snowball sampling technique. The sampling criteria for selecting participants were that they must be Finnish nationals who had booked and stayed in an Airbnb accommodation within the past 36 months. ![]() Design/methodology/approach-This study used a qualitative approach and used data collected through semi-structured interviews. Purpose-This study aims to bridge the gaps in the extant literature on memorable tourism experiences (MTEs) and Airbnb by exploring the sources of negative memorable Airbnb experiences among Finnish guests. ![]()
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